The key to effective advertising and public relations is research this course will teach you how to understand evaluate and conduct communication research it will provide you with an understanding of the relationship between theory data collection analysis and the communication of these results to clients. Advertising and public relations research methods spring semester 2017 syllabus the key to effective advertising and public relations is research this course will teach you how to understand public relations research public relations review or the journal of consumer marketing. A multimillion dollar advertising or public relations campaign could be in vain without having strong research support this course is designed for students who want to acquire the basic knowledge of research methods and applications to solve marketing communication and strategic communication problems. Marketing strategies promotion advertising and public relations marketing is the bridge between the product and the customer a marketer uses the four ps product price place and promotion to communicate with the consumer. Designed to serve as a comprehensive primary text for research methods courses in advertising and or public relations programs this book concentrates on the uses and applications of research in advertising and public relations situations
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